In many hospitality/service firms, technology has been lobbying for increased performance. Because of technological advancements, tourist sector stakeholders must always be up to date on new technologies in order to remain competitive. Technology is not only a necessary component of industrialised, industrial civilisation, but the rate of technical progress has also accelerated in recent decades. In today’s world, technology has dramatically revolutionised how companies are done, and the tourist industry is no different. Stakeholders in this sector use the internet to sell themselves, speak with clients before delivering services, and hold meetings through video conferencing, which has drastically cut travel expenses.
Tourism is primarily a service business, with more people engaged in the supply of services than in the manufacturing of goods, and this sector is expected to grow even more. Maintenance and repair, transportation, travel, entertainment, education, and medical care are all services that most people are familiar with. Computer programmes, hotel bookings/reservations, management consulting, banking, accounting, and legal services, stock trading, and advertising are examples of business-oriented services. Marketing is required for services, just as it is for products. Tourism is more difficult to market than physical things since it belongs under the service business. Service-oriented marketing initiatives must be much more aggressive than those for tangible goods.
Our joint experience in conventional marketing, media, and direct response has given us the ability to maximise client online marketing efforts. This knowledge results in effective online marketing campaigns that smoothly combine traditional marketing efforts with new media initiatives. Customer profiling and database marketing (including direct response), customer relationship management, Web-enabled multimedia programmes, loyalty programmes, and other services are among them.
